Press Release-Finalists at 2011 Canadian Mortgage Awards

FOR IMMEDIATE RELEASE February 22, 2011

First Foundation Honoured at 2011 Canadian Mortgage Awards with Multiple Nominations
Edmonton, Alberta, February 22, 2011 – First Foundation is pleased to announce that it has been nominated for two awards at this year’s 2011 CMP Canadian Mortgage Awards. “It’s an honour to be recognized for the work we do,” says First Foundation owner and broker Gord McCallum. “Our achievements and success come from helping our clients and focusing on their needs, and these nominations are a reflection of that.”

The Edmonton-based independent mortgage brokerage has been nominated in the Best Internet Presence and Mortgage Brokerage of the Year (Under 25 Employees) categories. “One of our long-term goals has been to enhance our online presence and services,” adds McCallum. “We were a finalist in the Best Internet Presence category in 2010, so being recognized again in 2011 shows me our efforts are really paying off.”

With so many strong brokerages in Canada, First Foundation is especially thrilled to be a finalist for Mortgage Brokerage of the Year. “I’m so proud of our team for all their hard work. We’re all very excited!” McCallum said.

Award nominations were submitted by industry peers and clients, with awards being presented in 21 categories at the CMP Canadian Mortgage Awards gala on April 29 in Toronto.
The Canadian Mortgage Awards (CMP) is an annual gala event that celebrates and promotes excellence in the mortgage brokering industry over the past year. This year, over 500 mortgage professionals, colleagues, and friends from across Canada will gather at the Liberty Grand in Toronto to partake in a cocktail reception, a four-course gourmet meal, live entertainment, and prizes. Award winners will be announced at this black-tie event.
For more information about First Foundation, please visit www.firstfoundation.ca. For more information about the Canadian Mortgage Awards and the gala, please visit www.canadianmortgageawards.com .

30
Media Contact:
Gordon McCallum, BCom, AMP
President and CEO
First Foundation
T: 780-702-7678, ext. 303

About First Foundation:
First Foundation is an independent mortgage broker that helps Alberta’s homebuyers and owners secure a mortgage at the best rate available from Canada’s top mortgage lenders. As a leading mortgage brokerage, it provides competitive mortgage interest rates, in addition to insurance and financial services. First Foundation has a head office in Edmonton and a virtual branch in Calgary, and has been serving the needs of Western Canadian property owners and buyers since June 2002.