First Foundation Launches Mortgage Affinity Partnership with University of Alberta


For Immediate Release

July 10, 2018

First Foundation, an Edmonton-based mortgage brokerage, submitted a winning proposal - defeating several large national banks and brokerages - to launch a new affinity program with the University of Alberta Alumni Association. "We are very pleased to bring unique mortgage savings and benefits to University of Alberta alumni," said Gordon McCallum, First Foundation's Founder and CEO. "As an alumnus myself, I know how popular programs like this have become with U of A grads, and it’s a real honour for First Foundation to have been chosen as the official mortgage partner of the U of A Alumni Association. We’re very pleased that the Alumni Association chose our submission from among those of the other institutions - this represents a great growth opportunity for our company."

As a mortgage brokerage, First Foundation pairs homebuyers and homeowners with mortgage lenders, including big five banks, credit unions, and monoline lenders. The choice and competition among lenders often results in faster, more efficient service and interest rate savings. In combination with unique offerings specifically for U of A alumni, borrowers can save when buying a home, renewing an existing mortgage, or refinancing for any purpose. Qualified applicants can expect to save thousands of dollars in interest over the life of their mortgage, in addition to savings on legal closing costs and appraisals as part of the offering.

“We are pleased to be able to partner with an alumnus-founded Alberta company to deliver this service to our alumni,” said Sean Price, the Associate Vice-President of Alumni Relations with the University of Alberta. “Establishing these partnerships allows us to offer special benefits to our alumni, and generates revenue to support programs that benefit alumni and students.”

Additional information about the mortgage benefits available to U of A alumni, including terms and conditions and instructions on how to apply can be found at First Foundation’s alumni offer page.

About First Foundation

First Foundation, founded in 2002, is a national award-winning mortgage brokerage headquartered in Edmonton, Alberta, that is dedicated to helping Canadians own a home, and own it sooner. With offices in Edmonton, Calgary, and Red Deer, First Foundation serves the mortgage needs of more than sixty communities annually. As independent, licensed brokers, First Foundation is able to offer mortgages to Canadians who value honesty, savings, and choice.

For more information please contact:

Gordon McCallum, ‘99 BCom, AMP


President of First Foundation Residential Mortgages and First Foundation Insurance. Live in Edmonton but cheer for the Riders. I have lots of kids. Follow me on Twitter @gordmccallum

Learn more about Gordon McCallum