Understanding Aviva Canada’s Changes in Alberta

What You Need to Know About Aviva Canada's Recent Announcement

On July 3, 2024, Aviva Canada made a significant announcement regarding Aviva Direct, its direct-to-consumer home and auto insurance business in Alberta. Direct-to-consumer insurance means Aviva sold policies directly to customers without using independent brokers. We understand this news may be concerning, so as your trusted insurance brokerage, we aim to provide clarity and support during this transition.

The Facts

Aviva Canada is not leaving Alberta, and Aviva policies with First Foundation are not affected.
Starting January 2025, Aviva Direct will phase out its home and auto insurance business in Alberta.
Some confusion may exist, but this change impacts only the direct-to-consumer branch, not policies brokered by First Foundation.

Why the Change?

Aviva Canada's decision follows a thorough review of their direct-to-consumer operations. Challenges in Alberta's insurance market, including claims costs exceeding premiums and rising litigation expenses driving up auto insurance premiums, have impacted the profitability of this segment.

What This Means for You

If you're an Aviva Direct customer, there’s no need to worry about losing coverage. As this transition unfolds, here’s how we can support you:

• Continuity of Coverage: We work closely with Aviva Canada and other top insurers to ensure you always have access to reliable insurance products and services.
• Personalized Service: Unlike direct-to-consumer models, our brokerage offers one-on-one service tailored to your unique needs, lifestyle, and budget.
• Expert Guidance: Transitioning to a new insurance policy can be stressful, but our team is here to guide you every step of the way and make the process seamless.

Moving Forward

Here’s what you should do next:

1. Review Your Policy: If you’re an Aviva Direct customer, review the notification you receive carefully. Note the timeline and any specific actions required.
2. Reach Out for Assistance: Contact us to explore your options, whether that means transitioning to another policy with Aviva Canada through our brokerage or exploring different insurers.
3. Stay Informed: We will keep you updated on any developments and are here to answer your questions at any time.

Conclusion

At First Foundation, we pride ourselves on being a supportive and reliable partner for all your insurance needs. While Aviva Direct’s exit from Alberta is a change, it creates an opportunity for us to provide you with even better service and coverage options.

Let’s work together to turn this transition into a positive experience. If you have any questions or need assistance, don’t hesitate to contact us. We’re here to ensure you and your family remain protected.