What is Vine?
Vine is an application for iDevices that allows users to create a 6 second stop motion animation video clip. The video is then played on a loop and can be shared on the Vine platform or on Twitter or Facebook. Vine was purchased by Twitter in October of 2012 and officially launched on January 24th 2013. Here is a quick video that explains the platform:
Vine & Instagram
Vine for Business use?
Absolutely, if you are a business person looking to connect with consumers socially, Vine and Instagram should be considered as platforms you would want to add to your social marketing plan. Especially if you are working in an industry with a visual representation like Real Estate, Fashion, Home Staging, Home Building or Interior Design. My encouragement is to sign up for an account and get your feet wet, at the very least, you will get familiar with how to share content socially. If you don't know anyone, you can always follow me - I can be found as KiltedBroker on either platform!
As marketing continues to move to the social arena, people who have embraced technology will have the upper hand.
From firsthand experience, Vine is a very user-freindly application and should be pretty simple to use. Is it going to take over Facebook? No, but it can be used to allow your clients to get to know you a little better, and if they know you better, they are more likely to trust you, and if they trust you, they are more likley to do business with you!
If you would like to know more about using social media to help market yourself or your business, please contact me anytime, I would love to help